Privacy Policy

DayCareScout ("we," "us," or "our") runs daycarescout.com (the "Site"), a directory of licensed child care providers in Florida. Our provider listings are based on public licensing information published by the Florida Department of Children and Families. This Privacy Policy explains what personal information we collect from visitors, parents, and daycare owners, how we use it, and the choices you have. By using the Site, you agree to the practices described below.

1. Information we collect

Information you give us directly. Depending on how you use the Site, this may include:

• Parent accounts: your name, email address, and the reviews and saved favorites you create
• Daycare owner accounts and claims: your name, email address, phone number, and the license number used to verify that you manage a listing
• Tour requests: your name, contact details, and any message you send to a provider
• Contact form and email signup: your name, email address, and your message
• Paid listing upgrades: billing details, which are handled by our payment processor, Stripe

Information collected automatically. When you browse the Site, our analytics and advertising tools collect certain data, including your IP address, browser and device type, pages viewed, referring site, and the date and time of your visit. This is collected through cookies and similar technologies described in Section 6.

We do not ask for or collect information about your children. Please do not include your child's name or other personal details in reviews or messages.

2. How we use your information

We use the information we collect to:

• Create and manage parent and daycare owner accounts
• Verify listing claims using license numbers and phone numbers on file
• Publish reviews and keep your saved favorites
• Send tour requests to the providers you contact and send alerts to owners
• Respond to messages sent through our contact form
• Send email updates and newsletters to people who sign up, through our email platform Brevo
• Process payments for paid listing upgrades
• Understand how visitors use the Site and measure our advertising, using Google Analytics and the Meta (Facebook/Instagram) Pixel
• Maintain the security and proper functioning of the Site

3. Reviews and public content

Reviews you post are public and may be seen by anyone who visits the Site. Your saved favorites are private to your account. Please share only what you are comfortable making public, and do not include personal details about your child. If you want a review you wrote to be removed, contact us using the details in Section 14.

4. Tour requests and sharing with providers

When you request a tour, we send your name, contact details, and message to the provider you chose so they can respond to you. The provider's handling of that information is governed by their own practices, not ours.

5. Text message alerts

Daycare owners who use paid listing upgrades can receive text message alerts about new tour requests at the phone number they provide. We use that number only to send these alerts and for account verification. You can stop text alerts at any time by contacting us at [email protected].

6. Cookies and tracking technologies

The Site uses cookies and similar technologies from the following tools:

• Google Analytics: helps us understand site traffic and visitor behavior.
• Meta Pixel: helps us measure the effectiveness of our Facebook and Instagram advertising and show relevant ads to people who have visited the Site.

Most browsers let you block or delete cookies through their settings. Blocking cookies may affect how parts of the Site work, but the Site will still be usable. You can also opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on, and manage how Meta uses your data for ads through your Facebook ad preferences.

7. Third-party services

We use the following third-party services to run the Site. Each handles data under its own privacy policy:

• Google Analytics: website traffic analytics
• Meta (Facebook/Instagram) Pixel: ad measurement and retargeting
• Brevo: email marketing and newsletter delivery
• Stripe: payment processing for paid listing upgrades
• A text messaging provider that delivers owner alerts

These providers may use data collected through the Site for their own purposes as described in their respective privacy policies. We do not control how these third parties use data beyond what we have configured for our own use.

8. Email communications

If you sign up for our email list or submit your email through a form, we will add your email to our Brevo account so we can send you updates, offers, or replies to your inquiry. Every marketing email includes an unsubscribe link, and you can opt out at any time by clicking it or by emailing us at [email protected].

9. How we share information

We do not sell your personal information. We share information only with:

• Providers you send tour requests to, as described in Section 4
• The service providers listed in Section 7, so they can perform the functions we use them for
• Law enforcement or other parties when required by law, or to protect our rights, property, or safety

10. Data retention and security

We keep account information, tour requests, and email list data for as long as needed to run the Site and respond to you, or until you ask us to delete it. We use reasonable administrative and technical measures to protect the information we collect, but no method of transmission or storage over the internet is completely secure.

11. Your choices

You can:

• Unsubscribe from marketing emails at any time using the link in any email we send
• Block or delete cookies through your browser settings
• Opt out of Google Analytics and Meta ad tracking using the links in Section 6
• Ask us to delete your account, your reviews, or other personal information we hold about you by emailing [email protected]

12. Children's privacy

The Site is intended for adults, including parents and daycare owners, and is not directed at children under 13. We do not knowingly collect personal information from children under 13.

13. Changes to this policy

We may update this Privacy Policy from time to time. Changes take effect as soon as they are posted on this page, and the "Effective" date at the top will be updated to reflect the most recent revision.

14. Contact us

Questions about this Privacy Policy or your information? Reach out:

DayCareScout
1065 SW 8th St. Suite 5525
Miami, Florida 33130
[email protected]